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Beam Global Spirits & Wine Toasts the Holiday Spirit with Off-Premise Merchandise

August 18, 2009

CONTACTS:
 
Dan Cohen
Beam Global Spirits & Wine, Inc.
847-948-8888
 
Nicole Chardavoyne
Qorvis Communications
202-683-3102
 
Beam Global Spirits & Wine Toasts the Holiday Spirit with Off-Premise Merchandise
At-Home Entertaining Made Easier with Value-Added Packaging
 
Deerfield, Ill. – August 18, 2009 – Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE:FO)], the leading American spirits company, is gearing up to help consumers entertain at home this holiday season with recipes, holiday-themed packaging, point-of-sale displays and gift sets.
 
“We realize that more people will be entertaining at home this holiday season, so we have created a number of gifts and recipes that will make consumers’ gifting and entertaining easier,” said Bill Newlands, Beam Global Spirits & Wine, Inc., President U.S. “Our specialty holiday-themed packaging, gift sets, glassware and recipes will be great additions to any and all family and friend get-togethers.”
 
This holiday season, Beam Global’s brands are offering the following holiday merchandise and value-added packaging, where legal:
 
  • Jim Beam® Bourbon, the world’s number one selling bourbon, is utilizing pole toppers, shelf talkers with holiday recipes, case cards, in-store displays and a gift bag rack with Jim Beam-branded gift bags to celebrate the holidays. Additionally, Jim Beam is offering consumers a holiday gift carton with the purchase of a 750ml bottle. It is also offering a 750ml bottle of Jim Beam® with one of three limited edition collectable tin signs and a 750ml bottle of Jim Beam® Black with two glasses.
 
  • A custom Knob Creek® Bourbon label will be available during special in-store promotions and also online at www.knobcreek.com. Consumers can continue their holiday tradition of customizing a message printed onto this holiday-themed label, which makes the perfect holiday gift this season. Knob Creek is also offering a premium gift tin.
 
  • Maker’s Mark® Bourbon is offering consumers a bottle of Maker’s Mark in a holiday-themed gift box, the perfect gift to give. Point-of-sale displays including a Maker’s Mark still house display, pole toppers, case cards and shelf talkers will also be featured this holiday season.
 
  • This holiday, Canadian Club® Canadian whisky is bringing its “Damn Right Your Dad Drank It”™ campaign home to legal purchase age consumers with a gift box that includes a 750ml bottle of Canadian Club and glass. Canadian Club is also offering a “Damn Right Your Dad Drank It” 2010 calendar mail-in offer, pole toppers, case cards and in-store displays.
 
  • Hornitos™ Tequila is creating a little Mischieve™ this holiday with gift sets that include either a 750 ml bottle of Hornitos™ Plata Tequila or Hornitos™ Reposado Tequila accompanied by a flask and recipes. Hornitos is also utilizing holiday-themed pole topers and standee displays.
 
  • Tres Generaciones® Tequila, the finest triple-distilled tequila brand, is offering a gift set with either a 750ml bottle of Tres Generationes® Plata or Tres Generationes® Añejo along with two martini glasses.
 
  • Courvoisier® Cognac, one of the world’s leading cognac brands, is offering a Courvoisier® VS gift set which includes a 750ml bottle and flask. Courvoisier is also offering a 750ml bottle of Courvoisier® VSOP with glassware. In addition, a 750ml bottle of Courvoisier® XO will come with a glass stopper, perfect for the cognac connoisseur this holiday season.
 
Beam Global reminds legal purchase age consumers to enjoy the holiday season responsibly while celebrating with friends and family. Beam Global educates consumers on how to make responsible decisions about alcohol through drink smart® and reminds them of these six basic principles:
 
  • Respect Others.
  • Obey the Law.
  • Take Responsibility.
  • Drink in Moderation.
  • Be a Responsible Host.
  • Drive Safe. 
 
To learn more tips to keep safe this holiday season, visit www.drinksmart.com.
 
About Beam Global Spirits & Wine
Inspiring conversations around the world, Beam Global Spirits & Wine, Inc. is building brands people want to talk about. Consumers from all corners of the globe call for our brands, including Jim Beam® Bourbon, Sauza® Tequila, Canadian Club® Whisky, Courvoisier® Cognac, Maker's Mark® Bourbon, Laphroaig® Scotch Whisky, Cruzan® Rum, EFFEN® Vodka, Larios® Gin, Whisky DYC®, Teacher's® Scotch Whisky, DeKuyper® Cordials and Liqueurs and Knob Creek® Bourbon. Beam Global Spirits & Wine is part of Fortune Brands, Inc. (NYSE:FO), a leading consumer brands company recently named one of the World’s Most Admired Companies by Fortune magazine. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, visit www.beamglobal.com and www.drinksmart.com.
 
© 2009 Beam Global Spirits & Wine, Inc., Deerfield, IL
 
drink smart.
 
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