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Laphroaig® Single Islay Malt Scotch Introduces New 18-Year-Old ExpressionAugust 21, 2009 CONTACTS:
Dan Cohen
Beam Global Spirits & Wine, Inc.
847-948-8888
Chelsea Cummings
Qorvis Communications
202-683-3106
Laphroaig® Single Islay Malt Scotch Introduces New 18-Year-Old Expression
Rare Offering Available in the United States this Fall
Deerfield, Ill. – August 21, 2009 – Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE: FO)], the leading American spirits company, and LaphroaigÒ Single Islay Malt Scotch, the world’s No. 1 selling Islay whisky, will add to its portfolio with the launch of Laphroaig® 18 Year Old. The new expression is made in limited quantities each year and will replace Laphroaig® 15 Year Old this fall.
The 18-year aging process results in a Scotch bright gold in color enhanced by soft, sweet and spicy Islay peat smoke that greets you when you first open the bottle. A faint hint of the sea can be detected, a testimony to its time maturing on the remote island of Islay. The full-bodied 18-year-old tastes of a tang of smoke that fades into smooth floral scents, which blends seamlessly into an oaky nuttiness and leaves a lasting sweetness with finish of luxurious oily smoothness.
“We are excited to share Laphroaig 18 Year Old with Scotch connoisseurs and collectors who enjoy the rich peaty taste of Laphroaig,” said Kim Washington, director of luxury brands at Beam Global. “Having been aged for an extra three years and bottled at a higher strength enables us to avoid the chill filtering process. The result is a truly fantastic single malt whisky.”
A limited number of bottles of the multi-award winning Laphroaig 15 Year Old remain in the U.S. and will be replaced throughout the fall by Laphroaig 18 year old. The 96-proof Scotch whisky is available in a 750ml bottle at a suggested retail price of $79.99 to $99.99, which will vary by market. For more information on Laphroaig, visit www.laphroaig.com.
About Beam Global Spirits & Wine
Inspiring conversations around the world, Beam Global Spirits & Wine, Inc. is building brands people want to talk about. Consumers from all corners of the globe call for our brands, including Jim Beam® Bourbon, Sauza® Tequila, Canadian Club® Whisky, Courvoisier® Cognac, Maker's Mark® Bourbon, Laphroaig® Scotch Whisky, Cruzan® Rum, EFFEN® Vodka, Larios® Gin, Whisky DYC®, Teacher's® Scotch Whisky, DeKuyper® Cordials and Liqueurs and Knob Creek® Bourbon. Beam Global Spirits & Wine is part of Fortune Brands, Inc. (NYSE: FO), a leading consumer brands company recently named one of the World’s Most Admired Companies by Fortune magazine. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, visit www.beamglobal.com and www.drinksmart.com.
Laphroaig® Single Malt Scotch Whisky, 43%, 48% and 55.7% alc./vol.
©2009 Laphroaig Import Company, Deerfield, IL
drink smart.
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