Courvoisier® Cognac Engages the Senses With "The Le Nez Experience"

Dan Cohen                                                                              

Beam Global Spirits & Wine, Inc.                                            

847-948-8888                                                                        

dan.cohen@beamglobal.com                                                   

 

Chelsea Cummings

Qorvis Communications

202-683-3106

 

 

Deerfield, Ill. – September 1, 2009 – Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE:FO)] and Courvoisier® Cognac, one of the world’s leading cognac brands, will bring the Le Nez de Courvoisier Experience to consumers for the first time in major U.S. markets this fall. Le Nez de Courvoisier (“The Nose of Courvoisier” in French) enhances the cognac tasting experience by focusing on the sense of smell, which drives taste and creates a greater and deeper appreciation for the highly aromatic, lightly oaked and well balanced style of Courvoisier.

 

Previously, this sensory experience was exclusively presented to VIP guests who visited the Courvoisier Chateau in Jarnac, France. Le Nez de Courvoisier was first brought to U.S. beverage trade members in 2008 and will now be presented to the U.S. consumer.

 

The three-city tour of esteemed cocktail destinations in New York, Chicago and Atlanta will elevate consumer understanding of The House of Courvoisier’s unparalleled quality and uniquely aromatic style. Courvoisier national brand ambassador Stephanie Mills will guide the blindfolded participants through the Le Nez de Courvoisier aromas and identify just a few of the signature aromas in two outstanding Courvoisier marques: Courvoisier® XO and Courvoisier® Exclusif™ .

 

“The Le Nez de Courvoisier Experience engages the senses and educates the consumer about Courvoisier, making them passionate brand fans,” said Kim Washington, director of luxury brands, Beam Global Spirits & Wine, Inc. “We introduced the Le Nez Experience as a new way to savor Cognac. Le Nez de Courvoisier will instill the passion of Jarnac, the home of Courvoisier, while exploring the distinctly delicate aromas and superlative taste of Courvoisier with the consumers.”

 

The Le Nez de Courvoisier program shares the greatness of Courvoisier that has existed throughout two centuries. In 1869, Courvoisier was named “Purveyor by special appointment to the Court of Napoleon III” and is still known as “Le Cognac de Napoleon.” To this day, Courvoisier is the only cognac house to receive the Prestige de la France – France’s highest award for excellence for a French wine or spirit. Courvoisier remains true to the same exacting standards introduced by its founders nearly 200 years ago. 

 

Courvoisier® is one of the four leading cognac houses in the world and continues to excel in the spirits category with its renowned blends including VS, VSOP, Exclusif™, Napoleon, X.O., Initial® Extra, Millennium and Courvoisier® Succession J.S. L’Esprit de Courvoisier® is the world's most exclusive cognac, containing a masterful blend of vintages, including some dating back to the nineteenth century – the same used to apply to the court of Napoleon and Edward VII. Courvoisier reminds consumers to enjoy greatness responsibly®. For more information about Courvoisier cognac and corporate responsibility visit www.cv-us.com.

 

Inspiring conversations around the world, Beam Global Spirits & Wine, Inc. is building brands people want to talk about. Consumers from all corners of the globe call for our brands, including Jim Beam® Bourbon, Sauza® Tequila, Canadian Club® Whisky, Courvoisier® Cognac, Maker's Mark® Bourbon, Laphroaig® Scotch Whisky, Cruzan® Rum, EFFEN® Vodka, Larios® Gin, Whisky DYC®, Teacher's® Scotch Whisky, DeKuyper® Cordials and Liqueurs and Knob Creek® Bourbon. Beam Global Spirits & Wine is part of Fortune Brands, Inc. (NYSE:FO), a leading consumer brands company recently named one of the World’s Most Admired Companies by Fortune magazine. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, visit www.beamglobal.com and www.drinksmart.com.

 

 Courvoisier® Cognac, 40% alc./vol. ©2009 Courvoisier Import Company, Deerfield, IL

 

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