Kid Rock Presents $177,044 Check to America's Military Heroes, Following Concert Tour Sponsored by Red Stag by Jim Beam

 

Deerfield, Ill. – September 24, 2009 – Multi-platinum musician Kid Rock announced this weekend a donation of $177,044.50 to Operation Homefront®, a nonprofit organization that supports America’s troops, their families and wounded warriors. Operation Homefront® received a fifty cent donation from every ticket sold during the 25-city Rock N’ Rebels Tour sponsored by Red Stag by Jim Beam™, the new black cherry-infused offspring of the world’s No. 1-selling Bourbon.

 

In addition to the per-ticket donation, Kid Rock and Red Stag by Jim Beam™ honored individual military heroes and supporters during the tour. Nominated by their friends and family, honorees were presented with tickets to Kid Rock’s concert in their hometown and signed Red Stag by Jim Beam™ guitars.

 

“Jim Beam is a longtime advocate for Operation Homefront® and America’s military personnel, but the Kid Rock concert tour elevated our support to rock star status” said Kelly Doss, senior director of Bourbon and Whiskeys, Beam Global. “We share a philosophy and long history of supporting our troops. It was a perfect partnership that culminated in some pretty amazing fundraising.”

 

Kid Rock presented Operation Homefront® with a check prior to a private Red Stag by Jim Beam™ concert at the Hard Rock Hotel & Casino Las Vegas on Saturday, September 19.

 

“This generous donation will help fund emergency aid, moving assistance, computer programs and care packages in Operation Homefront® chapters across the country,” said Jim Knotts, President and CEO of Operation Homefront®. “I’m sure the funds will immediately be put to good use as we ramp up our programs for the holidays.”

 

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Inspiring conversations around the world, Beam Global Spirits & Wine, Inc. is building brands people want to talk about. Consumers from all corners of the globe call for our brands, including Jim Beam® Bourbon, Sauza® Tequila, Canadian Club® Whisky, Courvoisier® Cognac, Maker's Mark® Bourbon, Laphroaig® Scotch Whisky, Cruzan® Rum, EFFEN® Vodka, Larios® Gin, Whisky DYC®, Teacher's® Scotch Whisky, DeKuyper® Cordials and Liqueurs and Knob Creek® Bourbon. Beam Global Spirits & Wine is part of Fortune Brands, Inc. (NYSE:FO), a leading consumer brands company recently named one of the World’s Most Admired Companies by Fortune magazine. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, visit www.beamglobal.com and www.drinksmart.com.

 

Kid Rock is an American rock star who has sold over 25 million albums around the world. His current album, “Rock ‘N Roll Jesus” debuted at #1 on the Billboard Top 200 chart and has reached multi-platinum status, selling in excess of 4 million copies Worldwide, and is being accompanied by sold-out worldwide touring. In addition to his musical activities, Kid Rock has become one of the countries most vocal supporters of US Military personnel serving overseas, making countless trips to provide entertainment and support. More information on Kid Rock can be found at www.kidrock.com.

 

Operation Homefront® provides emergency and morale assistance for our troops, the families they leave behind and to wounded warriors when they return home. A nonprofit 501(c)(3), Operation Homefront®  leads more than 4,500 volunteers in 30 chapters nationwide, and has provided critical assistance to more than 45,000 military families in need. Operation Homefront® also hosts the Web community Operation Homefront Online. For more information, please visit www.operationhomefront.net and www.homefrontonline.com.

The Hard Rock Hotel & Casino, owned and operated under Morgans Hotel Group and equity partner, DLJ Merchant Banking Partners, is a premier destination entertainment resort located on 16.7 acres situated strategically on Harmon Avenue, one of Las Vegas' fastest growing entertainment corridors. Built in 1995 and expanded in 1999, the property is currently undergoing another expansion set for completion in early 2010 more than tripling its current size. Hard Rock Hotel & Casino offers an energetic entertainment and gaming experience with the services and amenities associated with a boutique luxury resort hotel. The property is known for its innovative nightlife and music scene where such acts as The Rolling Stones, Coldplay, Alicia Keys, David Bowie, Snoop Dogg, Nine Inch Nails and The Killers have all performed. Features of the property include an 11-story Hard Rock Hotel tower with 640 guest rooms; a 30,000 square foot casino; The Beach Club with a swimming pool that was selected by the Travel Channel as one of "The Top 10 Pools" in the world; Rehab, the trendsetting Sunday afternoon pool party; Body English nightclub which was selected by Cosmopolitan Magazine as one of the “Top 25 Sexiest Places in the World”; The all new Joint concert venue opening in April 2009; rock lounge Wasted Space, owned by motocross star Carey Hart; restaurants including AGO, world-renowned Nobu, Pink Taco and Mr. Lucky’s; three cocktail lounges; several retail stores; and Rock Spa, an 8,000 square foot spa, salon and fitness center. For room availability and additional information call 800.HRD.ROCK (800.473.7625) or visit www.hardrockhotel.com.

 

 

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