Tres Generaciones® Tequila Honored With American Graphic Design Award

 

Dan Cohen                                                                                          

Beam Global Spirits & Wine, Inc.

847-444-7657

dan.cohen@beamglobal.com   

 

Nicole Chardavoyne

Qorvis Communications

202-683-3102

 

 

Deerfield, Ill. – October 22, 2009 – Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE:FO)], a global leader in premium spirits, and Akimbo® are pleased to receive a 2009 American Graphic Design Award for Tres Generaciones® Tequila, the finest triple-distilled tequila brand. Tres Generaciones, part of the Sauza® Tequila family, introduced new packaging in 2009 to tell the brand’s story of the artisanal craftsmanship of its founders and the tequila-making process in a modern and stylish way.

 

“We are honored to receive this award on behalf of Tres Generaciones,” stated Paul Bennett, design director, Akimbo. “Our goal was to capture the essence of this world-renowned tequila and highlight the history and heritage of the three generations of the Sauza family, while updating the bottle’s look and feel. We are pleased Tres Generaciones stands apart from the competition, as does the tequila inside.”

 

“The new bottles for our Tres Generaciones line honor the tradition of Sauza and tequila in a fresh, appealing way,” said Peter Wijk, senior director, tequilas, Beam Global Spirits & Wine, Inc. “We thank Akimbo for their exceptional work and are proud to have this award-winning design in our portfolio.”

 

The redesigned Tres Generaciones packaging honors the brand’s founding fathers and their commitment to the tequila-making process. The front label features medallions of the three Dons of Sauza (Don Cenobio, Don Eladio and Don Francisco Javier) and the date of 1873 when Don Cenobio founded La Perseverancia, the Sauza family distillery. The Sauza family crest adorns the neck while the back of the bottle has engraved agave leaves, representing the time and dedication of the Sauza family to the cultivation of 100 percent Agave Azul Tequilana Weber, also known as Weber blue agave. A rendition of a metal beaten collar decorates the shoulder of the bottle in silver (Plata), gold (Reposado) and copper (Añejo) colors and the bottle is topped with an elegant wood and cork bottle stopper. 

 

The American Graphic Design Awards, sponsored by Graphic Design USA, honor outstanding new work of all kinds in 23 categories from print and packaging to internet and interactive design.

 

Akimbo was honored last year for its redesign of Hornitos™ Tequila in the 2008 American Package Design Awards.

 

About Akimbo
Akimbo is a boutique design studio within the Publicis Groupe specializing in strategic branding and packaging design. Our talent is recruited from a diverse international and domestic base with expertise in a wide range of brand design disciplines including packaging and structural design, new product innovation and ideation, identity design, retail and brand experience. Since our inception in 2003 we’ve created compelling design solutions for global category leaders as well as local grassroots brands. Our award winning work encompasses all major FMCG categories including Food & Beverage, Premium Spirits, Healthcare, Electronics and Tobacco.

For more information and a gallery of our work please visit our website at www.akimbogroup.com or call Elainne Roberton at +1 312 827 3087.

 

Sauza® is the #2 premium tequila in the world. Through its popularity and authenticity in its native Mexico, Sauza is one of the world’s fastest-growing tequilas. Sauza® Blanco and Sauza® Gold, Hornitos™ and Tres Generaciones® create a portfolio offering a variety of drinking experiences. For more information about Sauza tequila, visit www.sauzatequila.com.

 

Inspiring conversations around the world, Beam Global Spirits & Wine, Inc. is building brands people want to talk about. Consumers from all corners of the globe call for our brands, including Jim Beam® Bourbon, Sauza® Tequila, Canadian Club® Whisky, Courvoisier® Cognac, Maker's Mark® Bourbon, Laphroaig® Scotch Whisky, Cruzan® Rum, EFFEN® Vodka, Larios® Gin, Whisky DYC®, Teacher's® Scotch Whisky, DeKuyper® Cordials and Liqueurs and Knob Creek® Bourbon. Beam Global Spirits & Wine is part of Fortune Brands, Inc. (NYSE:FO), a leading consumer brands company recently named one of the World’s Most Admired Companies by Fortune magazine. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, visit www.beamglobal.com and www.drinksmart.com.

 

 

Drink Responsibly.

 

Sauza® Tres Generaciones® Tequila, 40% alc./vol.

©2009 Sauza Tequila Import Company, Deerfield, IL

 

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