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Whipped Cream, Water Balloons and Unsolicited Pizzas: Results of Recent Poll by Hornitos Identify Most Mischievous ActivitiesOctober 27, 2009 CONTACTS:
Katie Kirby
Beam Global Spirits & Wine
847.444.7011
Katy Lawton
LaForce + Stevens
212.242.9353
Whipped Cream, Water Balloons and Unsolicited Pizzas:
Results of Recent Poll by Hornitos™ Identify Most Mischievous Activities
New York, N.Y. - October 27, 2009 - If you were to play hooky from work, how would you do it? Do you commit random acts of mischief? And what would be the ultimate prank? A new survey* of legal purchase age adults by Hornitos™ Tequila produced results that make one thing clear – whether it’s a playful Halloween prank, a naughty Valentine’s Day costume or simply a random act of humor to mix up the average work week, it’s all about spicing up the ordinary. The survey provoked confessions of mischief across the country. From calling in sick to get out of work (70 percent) to kissing strangers (nearly 40 percent) to telling white lies (more than one third), which top the list of the naughtiest acts – it seems like everyone gets a little mischievous at times.
The poll, which surveyed men and women in New York, Chicago, Los Angeles and Dallas, exposed consumers’ desire to act up now and then – and reveals a number of scandalous results, including:
This survey is part of Hornitos’ Mischieve™ campaign, which embodies a philosophy prescribing playfulness in the form of pranks, trickery and other good-natured misbehavior. Hornitos™ Tequila acts as the perfect partner for a night of mischief. What better way to add a little playfulness to the night than with a splash – or more – of Hornitos?
“Mischieve is about shared experiences that push the mischief quotient, and that’s what we’ve looked to identify in this survey,” says Antonio Portillo, senior brand manager of HornitosTM Sauza® Tequila. “Hornitos is enjoyed by legal age drinkers who engage in these activities that are the most mischievous. Revelers paint the town green with a bit of misbehavior.”
For more information about Hornitos™, please visit www.hornitostequila.com.
*About The Survey
The survey was sponsored by Hornitos™ Tequila and conducted by Greenfield Online. It gathered data from 404 men and women who legally consume alcohol and reside in New York, Chicago, Los Angeles or Dallas. The survey was conducted in August 2009.
About Sauza® Tequila
Sauza® is the #2 premium tequila in the world. Through its popularity and authenticity in its native Mexico, Sauza is one of the world’s fastest-growing tequilas in the world. Sauza® Blanco and Sauza® Gold, Hornitos™ and Tres Generaciones® Tequilas create a portfolio offering a variety of drinking experiences. For more information about Sauza tequila, visit www.sauzatequila.com.
About Beam Global Spirits & Wine
Inspiring conversations around the world, Beam Global Spirits & Wine, Inc. is building brands people want to talk about. Consumers from all corners of the globe call for our brands, including Jim Beam® Bourbon, Sauza® Tequila, Canadian Club® Whisky, Courvoisier® Cognac, Maker's Mark® Bourbon, Laphroaig® Scotch Whisky, Cruzan® Rum, EFFEN® Vodka, Larios® Gin, Whisky DYC®, Teacher's® Scotch Whisky, DeKuyper® Cordials and Liqueurs and Knob Creek® Bourbon. Beam Global Spirits & Wine is part of Fortune Brands, Inc. (NYSE:FO), a leading consumer brands company recently named one of the World’s Most Admired Companies by Fortune magazine. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, visit www.beamglobal.com and www.drinksmart.com.
Always Mischieve™ Responsibly.
Hornitos™ Tequila, 40% alc./vol.
©2009 Sauza® Tequila Import Company, Deerfield, IL
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