Beam Global Congratulates Maker's Mark® For 2008 Impact Blue Chip Brand Distinction

 

Dan Cohen

Beam Global Spirits & Wine, Inc.

847-448-7657

 

Katie Young

Qorvis Communications

202-683-3123

 

 

Deerfield, Ill. – December 2, 2009 – Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE:FO)], the leading American spirits company, is pleased to announce that Maker’s Mark® Bourbon has received the 2008 IMPACT Blue Chip Brand distinction for the first time. This award honors brands with at least 10 consecutive years of growth, at least 500,000 cases depleted and at least $25 million gross profit.

 

Over the past decade, Maker’s Mark has helped fuel growth of the Bourbon category, achieving double-digit growth nearly every year while ensuring that every step of the Bourbon making process stays true to the heritage and legacy of the brand’s craftsmanship. Maker’s Mark produces each bottle with care. Every label is cut by hand, each bottle is individually dipped and every batch aged to perfection by taste to ensure the highest quality.

 

“We congratulate Maker’s Mark on its achievement as a 2008 IMPACT Blue Chip Brand,” said Matt Shattock, president and chief executive officer, Beam Global Spirits & Wine, Inc. “Its continued growth and success is a true testament of the ongoing success of this brand. This honor validates the world-class care, craftsmanship and dedication that go into creating our quality products.”

 

IMPACT is a leading industry source for data, trends and analysis, published by M. Shanken Communications. Recognized worldwide, IMPACT delivers exclusive data, analysis and news to industry subscribers.

 

About Maker’s Mark®:

In 1954, at a small Victorian distillery in Loretto, Kentucky, Bill Samuels, Sr., made the first 19 barrels of whisky, that six years later would herald the modern era of bourbon.  Using limestone water from the distillery’s spring-fed lake and a mash consisting of corn, barley and soft, red, gentle winter wheat, Mr. Samuels created a bourbon that brought “good taste” and “taste-good” together for the first time.  Today, Maker’s Mark continues to handcraft its bourbon exactly the same way, in small batches by passionate individuals who are committed to craft, heritage and tradition.  Maker’s Mark bourbon whisky is 45% alc./vol., and is distilled, aged and bottled by the Maker’s Mark Distillery, Inc., in Loretto, KY.  Maker’s Mark makes its bourbon carefully, and please enjoy it that way. 

 

Inspiring conversations around the world, Beam Global Spirits & Wine, Inc. is building brands people want to talk about. Consumers from all corners of the globe call for our brands, including Jim Beam® Bourbon, Sauza® Tequila, Canadian Club® Whisky, Courvoisier® Cognac, Maker's Mark® Bourbon, Laphroaig® Scotch Whisky, Cruzan® Rum, EFFEN® Vodka, Larios® Gin, Whisky DYC®, Teacher's® Scotch Whisky, DeKuyper® Cordials and Liqueurs and Knob Creek® Bourbon. Beam Global Spirits & Wine is part of Fortune Brands, Inc. (NYSE:FO), a leading consumer brands company recently named one of the World’s Most Admired Companies by Fortune magazine. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, visit www.beamglobal.com and www.drinksmart.com.

 

 

Maker’s Mark® Bourbon Whisky, 45% Alc./Vol.

© 2009 Maker’s Mark Distillery, Inc, Loretto, KY

 

Maker’s Mark Makes Its Bourbon Carefully, And

Please Enjoy It That Way.

 

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