Beam Global Spirits & Wine Appoints Byron Hoover Vice President Global Whiskey

 

Paula Erickson                                                             

Beam Global Spirits & Wine, Inc.                                            

847-444-7590                                                                        

paula.erickson@beamglobal.com                                               

 

Nicole Chardavoyne

Qorvis Communications

202-683-3102

 

 

Deerfield, Ill. – January 7, 2010 – Beam Global Spirits & Wine, Inc., the premium spirits business of Fortune Brands, Inc. (NYSE: FO), today announced the appointment of Byron Hoover as vice president of global whiskey, effective Feb. 1.

 

Hoover will lead the global whiskey team and spearhead the growth strategy for Beam Global’s extensive Bourbon and whiskey portfolio including Jim Beam® Bourbon, Canadian Club® Canadian Whisky and Teacher's® Scotch Whisky.

 

“We are excited to welcome Byron to the Beam Global team,” stated Kevin George, global chief marketing officer, Beam Global Spirits & Wine, Inc. “Byron understands global markets and brings with him extensive brand building and innovation experience. He and will be an asset to Beam Global as we continue to expand our whiskey portfolio internationally.”

 

Hoover joins Beam Global from Arnell, a specialist advertising and design agency, where he was vice president of client services. Prior to Arnell Group, Hoover was the chief marketing officer of Jose Cuervo International, where he held various senior marketing positions with increasing responsibility. Hoover also has held various senior marketing positions with The Walt Disney Company in France and with Procter & Gamble in Germany and Belgium.

 

Hoover holds a bachelor’s degree in economics from Emory University, as well as a master’s degree in business administration from Cornell University and a master’s degree in international management from Katholieke Universiteit Leuven in Belgium.

 

Inspiring conversations around the world, Beam Global Spirits & Wine, Inc. is building brands people want to talk about. Consumers from all corners of the globe call for our brands, including Jim Beam® Bourbon, Sauza® Tequila, Canadian Club® Whisky, Courvoisier® Cognac, Maker's Mark® Bourbon, Laphroaig® Scotch Whisky, Cruzan® Rum, EFFEN® Vodka, Larios® Gin, Whisky DYC®, Teacher's® Scotch Whisky, DeKuyper® Cordials and Liqueurs and Knob Creek® Bourbon. Beam Global Spirits & Wine is part of Fortune Brands, Inc. (NYSE:FO), a leading consumer brands company recently named one of the World’s Most Admired Companies by Fortune magazine. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, visit www.beamglobal.com and www.drinksmart.com.

 

© 2010 Beam Global Spirits & Wine, Inc., Deerfield, Ill.

 

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