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July 27, 2010

Beam Global Spirits & Wine Announces Plans to Sell Kuemmerling to Henkell

Beam Global Spirits & Wine, the premium spirits business of Fortune Brands (NYSE: FO), today announced plans to divest three of its German-market local brands, Kuemmerling bitters, Fûrst Bismarck korn/schnapps and Jacobi 1880 brandy to Henkell & Co., the second largest distributor of wine and spirits in Germany.…more
July 23, 2010

Beam Global Spirits & Wine Extends its Distribution Agreement with Rndc for Indiana

Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE:FO)], the leading American spirits company, announced today to extend their agreement for Republic National Distributing Co. (RNDC) to distribute its products in the state of Indiana. For the past 37 years, National Wine & Spirits distributed Beam Global spirits products in Indiana, but in March 2010, RNDC agreed to acquire certain Indiana assets of National Wine & Spirits. RNDC is the second largest distributor of spirits and wines in the U.S. …more
July 13, 2010

Maker's Mark Introduces First New Bourbon in 52 Years - Maker's 46(TM) Represents a Breakthrough in Bourbon

Maker's Mark is once again bringing innovation to the Bourbon industry with today's release of the company's first ever new Bourbon, Maker's 46. In celebration, Maker's Mark President Bill Samuels, Jr., continuing in the tradition his father began, hand-dipped and sealed ceremonial bottles of Maker’s 46® Bourbon in the brand's iconic red wax with Kentucky Governor Steve Beshear at the historic Maker's Mark Distillery.…more
July 12, 2010

Historic Rum Enters Spiced Rum Category with Cruzan 9

Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE:FO)], the leading American spirits company, and Cruzan® Rum, the legendary rum of St. Croix, today announced the newest addition to the Cruzan portfolio, a new spiced rum called Cruzan 9. With its unique blend of nine all natural spices, Cruzan 9 remains true to its heritage of premium craftsmanship, while confronting rum fans with a bolder, more dramatic spirit. …more
May 21, 2010

KELLY DOSS NAMED MAKER'S MARK VICE PRESIDENT GLOBAL MARKETING

Maker's Mark®, one of Fortune Brands' (NYSE: FO) premium spirits brands, has appointed Kelly Doss to the newly created position of Maker's Mark Vice President Global Marketing. She will report directly to Maker's Mark President Bill Samuels. …more
May 19, 2010

Beam Global Spirits & Wine Begins Expansion of Plant in Frankfort, KY.

Beam Global Spirits & Wine, the premium spirits business of Fortune Brands (NYSE: FO) and maker of the world's number one-selling Bourbon whiskey Jim Beam®, today unveiled plans for its continued growth in Kentucky, including a comprehensive expansion of its Frankfort facility. When completed in the fall of 2011, the expansion will double the facility's production size and capacity and bring 120 new jobs to the area.…more
May 17, 2010

Canadian Club® Whisky Resurrects Historical Treasure Hunt

Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE:FO)], the leading American spirits company, and Canadian Club® Canadian Whisky, one of the world's leading Canadian whiskies, proudly announce the return of Hide A Case. One of the longest running promotional campaigns in spirits' history, the adventure campaign in which consumers from around the world searched for hidden Canadian Club Whisky cases in remote locales - from Mt. Kilimanjaro to the Great Barrier Reef - returns today to find a long hidden missing case, now utilizing online challenges, a video competition and a live treasure hunt.…more
April 28, 2010

Jim Beam® Bourbon and Kid Rock Band Together To Offer Fans Exclusive Music Downloads In Groundbreaking Partnership

Jim Beam® Bourbon, the world?s number one selling Bourbon, and Kid Rock are breaking new ground with a first-of-its-kind campaign alongside Atlantic Records, offering fans exclusive downloads of the new, unreleased song "Times Like These" from Kid Rock's upcoming album and a compilation of live hits from his two-night, sold-out homecoming at Comerica Park last summer. …more
April 20, 2010

THE NATIONAL CENTER FOR DWI COURTS AND BEAM GLOBAL SPIRITS & WINE HONOR TEXAS LAWMAKERS

Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE:FO)], the industry leader in the battle against hardcore drunk driving, and the National Center for DWI Courts (NCDC) today awarded Rep. Jerry Madden and Sen. Kel Seliger the National Center for DWI Courts Community Safety Award for their work to pass legislation that has tripled the number of DWI Courts established in Texas since 2007. Texas currently has 25 DWI Courts, including ?hybrid? courts that oversee both DWI and drug cases.…more
April 9, 2010

BEAM GLOBAL SPIRITS & WINE ANNOUNCES GENERAL MANAGERS FOR U.S. BOURBON AND CLASSICS CATEGORY BUSINESS TEAMS

Beam Global Spirits & Wine, Inc., the premium spirits business of Fortune Brands, Inc. (NYSE: FO), today announced the appointment of Drew Munro to general manager of the Bourbon U.S. Category Business Team (CBT) and welcomes Jay Mathew as general manager of the Classics U.S. CBT…more
April 5, 2010

Effen® Vodka Reveals Its Provocatively Premium Side With New Advertising Campaign

Beam Global Spirits & Wine, the premium spirits business of Fortune Brands (NYSE: FO), today announced the launch of "Provocatively Premium," a new marketing campaign for EFFEN® Vodka. Created by Euro RSCG Chicago, the evocative campaign highlights the super-premium quality of EFFEN Vodka and builds upon the brand's history of clever and bold advertising.…more
April 5, 2010

MAKERS MARK® WINS TRADEMARK INFRINGEMENT LITIGATION AGAINST CUERVO

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March 19, 2010

Jim Beam® Bourbon And Espn Bring The Next Round To Sports Fans And Bourbon Fans Alike

Deerfield, Ill. - March 19, 2010 - Jim Beam® Bourbon, the world's number one selling Bourbon, is proud to announce an innovative venture with ESPN to launch The Next Round - Served Up By Jim Beam, a Web series hosted by ESPN personality and award-winning journalist Scoop Jackson and featuring famous guests discussing the news with a focus on sports and pop culture.…more
March 1, 2010

Lazy and Appletini - The Refreshing New Flavours of An Endless Summer

Sydney, Australia - March 1, 2010 - This month, Beam Global Australia is inviting people to enjoy the cool sophistication of a relaxing summer afternoon with the launch of Lazy and Appletini - two new RTDs set to entice consumers and reenergise the white spirit RTD market. …more
March 1, 2010

Teacher's Scotch Whisky Now Available in RTD

Sydney, Australia - March 1, 2010 - This month, Beam Global Australia answers the pleas of Scotch connoisseurs nationwide with the launch of Teacher's Highland Cream & Cola RTD. A new high-quality product set to challenge the Scotch RTD market with its authenticity and flavours. …more
February 18, 2010

Makers Mark® Named Official Bourbon of the Alltech FEI World Equestrian Games

Lexington, Ky. - February 18, 2010 - Maker's Mark, the world's oldest operating bourbon distillery, has been named the official bourbon of the 2010 Alltech FEI World Equestrian Games. The Games will make their American debut Sept. 25 - Oct. 10, 2010, at the Kentucky Horse Park in Lexington, Ky.…more
February 12, 2010

Over Beer? Canadian Club Refreshes Consumers Drinks with New Brand Campaign

Sydney, Australia - February 12, 2010 - This month Beam Global Australia gets behind its unconventional and refreshing spirit brand, Canadian Club with the launch of a series of new TVCs for its campaign, 'Over Beer?'.…more
February 4, 2010

Jim Beam® Bourbon Launches Contest To Salute Troops With Four VIP Experiences Throughout The Year

Deerfield, Ill. - February 4, 2010 - Today Jim Beam® Bourbon, the world's No. 1-selling Bourbon, kicks off "Salute Soldiers with the Spirit of America," a program designed to welcome home the troops returning from tours of duty, support those still on duty overseas, and give service members and their friends memorable experiences throughout the year. …more
January 25, 2010

Beam Global Tops The Competition At First Annual International SIP Awards

Deerfield, Ill. - January 25, 2010 - Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE:FO)], the leading American spirits company, is pleased to announce its stellar wins at the 2009 SIP Awards. (rî)1 Whiskey, Hornitos Reposado Tequila and Tres Generaciones® Añejo Tequila each received a platinum medal, the highest honor awarded in each spirit category. Platinum medals are given to spirit brands that demonstrate the highest grade of aroma, taste and finish quality. Additionally, Hornitos Añejo Tequila and Tres Generaciones® Plata Tequila received gold medals. …more
January 13, 2010

Laphroaig® Islay Single Malt Scotch Whisky Announces Sponsorship Of 2010 United States Curling Association

Deerfield, Ill. - January 13, 2010 - Laphroaig Islay Single Malt Scotch, the most richly flavored of all Scotch whiskies, is proud to announce its 2010 official sponsorship of the United States Curling Association (USCA) just in time for the 2010 winter games. The sponsorship kicks off a year-long celebration of Scottish heritage by one of the world's most popular single malt Scotch whiskies.…more
January 7, 2010

Beam Global Spirits & Wine Appoints Byron Hoover Vice President Global Whiskey

Deerfield, Ill. - January 7, 2010 - Beam Global Spirits & Wine, Inc., the premium spirits business of Fortune Brands, Inc. (NYSE: FO), today announced the appointment of Byron Hoover as vice president of global whiskey, effective Feb. 1.…more
December 14, 2009

Beam Global Spirits & Wine Appoints Mindy Mackenzie Senior Vice President Human Resources

Deerfield, Ill. - December 14, 2009 - Beam Global Spirits & Wine, Inc., the premium spirits business of Fortune Brands, Inc. (NYSE: FO), today announced the appointment of Mindy Mackenzie as senior vice president of human resources. …more
December 10, 2009

Survey Finds British Columbians Are Overwhelmingly Naughty This Christmas

Vancouver, British Columbia - December 10, 2009 - An overwhelming majority of British Columbians admitted to calling in sick for work even though they were not, according to a recent survey conducted by Hornitos Tequila, explores which provinces are the most mischievous.…more
December 8, 2009

VOX® Vodka Wins Big At 2009 International Review of Spirits

Deerfield, Ill. - December 8, 2009 - Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE:FO)], the leading American spirits company, is proud to announce that VOX® Vodka was a top scoring and highly regarded brand at the Beverage Testing Institute?s 2009 International Review of Spirits. The ultra-premium vodka scored a 96 out of a 100 and received a Platinum medal, tying as the second best unflavored vodka alongside Permafrost Alaska Vodka®. VOX was also awarded the Platinum metal in the 2008 competition.…more
December 3, 2009

Beam Global Spirits & Wine and The National Center For DWI Courts Partner To Support National Drunk And Drugged Driving Prevention Month

Deerfield, Ill. - December 3, 2009 - Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE:FO)], the leading American spirits company and industry leader in the battle against hardcore drunk driving, and the National Center for DWI Courts (NCDC) today joined forces in support of National Drunk and Drugged Driving Prevention Month this December. According to the National Highway Traffic Safety Administration, an average of 36 fatalities occur per day on America's roadways as a result of crashes involving an alcohol impaired driver. That number increases to 45 per day during the Christmas period and jumps to 54 per day over the New Year's holiday. …more
December 2, 2009

Beam Global Congratulates Maker's Mark® For 2008 Impact Blue Chip Brand Distinction

Deerfield, Ill. - December 2, 2009 - Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE:FO)], the leading American spirits company, is pleased to announce that Maker's Mark® Bourbon has received the 2008 IMPACT Blue Chip Brand distinction for the first time. This award honors brands with at least 10 consecutive years of growth, at least 500,000 cases depleted and at least $25 million gross profit.…more
December 1, 2009

Beam Global Makes Entertaining Easier With Launch of New Ready-To-Drink Flavors

Deerfield, Ill. - December 1, 2009 - Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE:FO)], a global leader in premium spirits, announces the expansion of its ready-to-drink Cocktail Cube product line featuring new flavors from Sauza® Tequila and Cruzan® Rum. In January 2010, Strawberry Margarita and Mojito flavors will join the Original Margarita Cocktail Cube on shelves nationwide, complete with redesigned packaging. …more
November 18, 2009

Embark on A Taste Journey With Ardmore® Single Malt Scotch Whisky And The World's Leading Spirits Authorities

Deerfield, Ill. - November 18, 2009 - Ardmore® Traditional Cask revolutionizes the classic art of whisky tasting into a cutting-edge online experience with the debut of the Ardmore Taste Journey. Launching this fall on www.ArdmoreWhisky.com, the Ardmore Taste Journey invites whisky enthusiasts across the country to transform their personal tasting notes into a 3-D flavor spectrum that charts their individual whisky experience. Whisky enthusiasts can track their journey while instantly comparing preferences with the nation?s leading spirits authorities and identifying like-minded explorers.…more
November 17, 2009

Beam Global Spirits & Wine Announces Plans to Increase Operations in Kentucky

Deerfield, Ill. - November 17, 2009 - Beam Global Spirits & Wine, the premium spirits business of Fortune Brands (NYSE: FO), today announced plans that will enhance the efficiency of its U.S. bottling operations. In 2011, the company will transition production of DeKuyper® cordials and other spirits bottled in Cincinnati, Ohio, to Beam Global facilities in Frankfort and Clermont, Ky. The initiative will reduce the company's U.S. bottling operations from four facilities to three, with the Cincinnati plant discontinuing operations in the second half of 2011. …more
November 5, 2009

Despite Down Economy, Hassles of Gift-Giving Trump Money as Major Holiday Challenge for Guys, Survey Shows

Deerfield, Ill. - November 5, 2009 - Young men are less worried about the cost of gifts this holiday season than the hassles that come with finding presents for other people - especially their parents. That?s according to a new national survey of more than 1,000 guys between the ages of 21 and 29, who reported their biggest holiday challenges are choosing the right gifts and simply finding the time to shop.…more
November 4, 2009

Canadian Club® Whisky Gets Set To Grow a Mo This Movember

Toronto, Ontario - November 4, 2009 - Canadian Club® Whisky will this month be pouring a whole lot of support?and growing just as much facial hair - as a proud partner of the Movember men's charity to raise awareness and funds for prostate cancer research.…more
October 29, 2009

Knob Creek® Bourbon Is Flowing Again After Nationwide Supply Shortage

Clermont, Ky - October 29, 2009 - Loyal Knob Creek® fans, the drought - and your wait - are finally over. After running out this summer, the next batch of fully aged Knob Creek® Bourbon was released today from the barrels where it has matured for nine years, now ready to bottle and soon ship to establishments and retailers nationwide. Bill Newlands, president, Beam Global Spirits & Wine, U.S. and Fred Noe, the seventh-generation Beam family distiller, officially restarted production at the distillery, presiding over the opening of the first mature, four-char barrel dating to 2000 (in Bourbon speak, an occasion known as barrel dumping). …more
October 27, 2009

Whipped Cream, Water Balloons and Unsolicited Pizzas: Results of Recent Poll by Hornitos Identify Most Mischievous Activities

If you were to play hooky from work, how would you do it? Do you commit random acts of mischief? And what would be the ultimate prank? A new survey* of legal purchase age adults by Hornitos? Tequila produced results that make one thing clear - whether it's a playful Halloween prank, a naughty Valentine's Day costume or simply a random act of humor to mix up the average work week, it's all about spicing up the ordinary. The survey provoked confessions of mischief across the country. From calling in sick to get out of work (70 percent) to kissing strangers (nearly 40 percent) to telling white lies (more than one third), which top the list of the naughtiest acts ? it seems like everyone gets a little mischievous at times. …more
October 22, 2009

Tres Generaciones® Tequila Honored With American Graphic Design Award

Deerfield, Ill. - October 22, 2009 - Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE:FO)], a global leader in premium spirits, and Akimbo® are pleased to receive a 2009 American Graphic Design Award for Tres Generaciones® Tequila, the finest triple-distilled tequila brand. Tres Generaciones, part of the Sauza® Tequila family, introduced new packaging in 2009 to tell the brand's story of the artisanal craftsmanship of its founders and the tequila-making process in a modern and stylish way.…more
October 19, 2009

Beam Global Spirits & Wine Announces Steps to Enhance Organization And Fuel Growth

Deerfield, Ill. - October 19, 2009 - Beam Global Spirits & Wine, the premium spirits business of Fortune Brands (NYSE: FO), today announced the logical next steps in its ongoing initiatives to strengthen the long-term performance of its brands and promote organizational effectiveness and efficiency. In addition to further building a high-performance organization that will enable faster decision-making and sharper focus on customers and consumers, the initiatives will also unlock resources that can be reinvested in driving brand growth. …more
October 5, 2009

The National Center for DWI Courts and Beam Global Spirits & Wine Challenge Missouri To Establish More DWI Courts

Deerfield, Ill. - October 5, 2009 - Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE:FO)], the leading American spirits company and industry leader in the battle against hardcore drunk driving, and the National Center for DWI Courts (NCDC) joined forces today to encourage Missouri to establish more DWI Courts to help build on the state's success in battling hardcore drunk driving. Missouri currently has nine DWI Courts and more than 35 "hybrid"courts that oversee both DWI and drug cases. …more
October 5, 2009

Chicago's Hometown Spirits Company Toasts Rio De Janeiro for Winning the 2016 Olympic Bid

Deerfield, Ill. - October 5, 2009 - While the Windy City must concede to Rio de Janeiro, Brazil, Chicago-based Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE:FO)] toasts Rio de Janeiro's win of the bid to host the 2016 Summer Olympic Games. In true Olympic spirit, Beam Global, the maker of Jim Beam®, the world's number one-selling Bourbon, created themed cocktails to enjoy from Chicago to Rio and throughout the world.…more
September 24, 2009

Groundbreaking Jim Beam® Bourbon Online Campaign Takes Home Coveted 2009 Sammy Award

Deerfield, Ill. - September 24, 2009 - Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE:FO)], the leading American spirits company, and Jim Beam® Bourbon, the world's number one selling Bourbon, are proud to announce the brand's acceptance of a 2009 SAMMY Award for "Best Integrated Social & Cross Media Campaign" for "The Remake" contest. Jim Beam beat out the latest social media campaigns by McDonald's® and Bausch & Lomb® during the SAMMY Awards Gala held on Thursday, Sept. 17 at the W Hotel in New York City.…more
September 24, 2009

Canadian Club® Whisky Returns For "Mo"

Deerfield, Ill. - September 24, 2009 - Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE:FO)], a global leader in premium spirits, and Canadian Club® Canadian whisky (CC™), one of the world's leading Canadian whiskies, announce the renewal of their partnership and support of Movember, a charity that encourages men to grow a "Mo" - slang for moustache - for the month of November to raise awareness and funds for the Prostate Cancer Foundation (PCF) and the Lance Armstrong Foundation (LAF). To encourage employees and distributors to join the CC Movember team, Beam Global will match employee contributions up to $25,000. …more
September 24, 2009

Kid Rock Presents $177,044 Check to America's Military Heroes, Following Concert Tour Sponsored by Red Stag by Jim Beam

Deerfield, Ill. - September 24, 2009 - Multi-platinum musician Kid Rock announced this weekend a donation of $177,044.50 to Operation Homefront®, a nonprofit organization that supports America's troops, their families and wounded warriors. Operation Homefront® received a fifty cent donation from every ticket sold during the 25-city Rock N' Rebels Tour sponsored by Red Stag by Jim Beam™, the new black cherry-infused offspring of the world's No. 1-selling Bourbon. …more
September 24, 2009

Windsor Foods® and Jim Beam® Bourbon Mix to Deliver New Chopped Barbecue Brisket

Houston, TX - September, 24, 2009 - Windsor Foods, Inc. and Jim Beam® Bourbon have teamed up to create a fully cooked, ready-to-serve, gourmet chopped barbecue brisket to foodservice operators. …more
September 22, 2009

Jim Beam® Bourbon Not Returning To NASCAR In 2010

Deerfield, Ill. - September 22, 2009 - Beam Global Spirits & Wine, Inc., maker of Jim Beam® Bourbon, the world's number one-selling Bourbon, announced today that its marketing plans for 2010 will not include a return to the NASCAR® Sprint Cup Series™. As a result, the company will not extend its current partnership with Robby Gordon Motorsports in 2010. The company plans to focus its marketing resources for Jim Beam into other platforms that directly impact the end consumer.…more
September 22, 2009

El Tesoro Paradiso® and El Tesoro Añejo Win Platinum

Deerfield, Ill. - September 22, 2009 - Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE:FO)], the leading American spirits company, is pleased to announce its top tequila honors from the 2009 International Review of Spirits. El Tesoro™ Paradiso® received the highest tequila score, a 97 out of 100, and was honored with a Platinum medal in this year's competition conducted by the Beverage Testing Institute in Chicago, Ill. El Tesoro™ Añejo was also awarded with a Platinum medal and received a score of 96, the second highest score of the competition. …more
September 21, 2009

Beam Global Spirits & Wine Appoints Kevin George Global Chief Marketing Officer

Deerfield, Ill. - September 21, 2009 - Beam Global Spirits & Wine, the premium spirits business of Fortune Brands, Inc. (NYSE: FO), today named Kevin B. George as senior vice president and global chief marketing officer, effective September 28, 2009. …more
September 15, 2009

DeKuyper® Launches MixMastersUSA.com While Searching for the Next "It"Cocktail

Deerfield, Ill. - September 15, 2009 - DeKuyper®, the best-selling line of cordials and liqueurs in the U.S., has announced the launch of MixMastersUSA.com, a first-of-it's-kind Web site designed and created by bartenders for bartenders. The trailblazing online community allows bartenders to create profiles, "follow" one another and download widgets and applications that focus on relevant, up-to-date information on bartending and the spirits industry.…more
September 14, 2009

Hornitos Tequila Tosses Some Mischieve Into Cowboys Stadium with The "Cowboyrita"

Deerfield, Ill. - September 14, 2009 - Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE:FO)], the leading American spirits company, and Hornitos™ Tequila is pleased to announce it will be a part of the new premium blended frozen margarita, the "Cowboyrita," which will be available at all Dallas Cowboys Stadium events during the 2009 season. Made with 100 percent blue agave Hornitos™ Reposado Tequila, the cocktail is a part of the Mischieve™ advertising campaign introduced in April 2009.…more
September 9, 2009

Scotland Invades Bourbon Country with Live Online Tasting

Deerfield, Ill. - September 9, 2009 - Laphroaig Islay Single Malt Scotch, the most richly flavored of all Scotch whiskies, invites consumers of legal purchase age to celebrate the earthy aroma and smoky flavors of Laphroaig during a LIVE Webcast tasting on Friday, September 25. Hosted in the United States for the first time by Laphroaig Distillery Manager John Campbell and Maker's Mark Master Distiller Kevin Smith, Distillery LIVE 2009 will broadcast live from the Maker's Mark Distillery in Loretto, Ky. to celebrate the intrinsic relationship between Laphroaig and Maker's Mark - specifically the maturation process of Laphroaig in former Maker's Mark barrels. …more
September 8, 2009

Favorite California Firehouse Recipes Fill New Cookbook

Los Angeles, CA - September 8, 2009 - Firefighters can handle the heat both on the job and in the kitchen. Now you can serve up some of the same crowd-pleasing recipes that have quelled firefighters' appetites for generations. By purchasing the new Terry Farrell Firefighters Fund California Firehouse Cookbook, you'll get dozens of firehouse favorites - while also benefiting these local heroes and their families. …more
September 1, 2009

Courvoisier® Cognac Engages the Senses With "The Le Nez Experience"

Deerfield, Ill. - September 1, 2009 - Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE:FO)] and Courvoisier® Cognac, one of the world's leading cognac brands, will bring the Le Nez de Courvoisier Experience to consumers for the first time in major U.S. markets this fall. Le Nez de Courvoisier ("The Nose of Courvoisier" in French) enhances the cognac tasting experience by focusing on the sense of smell, which drives taste and creates a greater and deeper appreciation for the highly aromatic, lightly oaked and well balanced style of Courvoisier. …more
August 25, 2009

Beam Global Spirits & Wine Raises a "Bourbon On The Rocks" To Toast Bourbon Heritage Month

Deerfield, Ill. - August 25, 2009 - What Bourbon cocktails are Americans looking forward to enjoying most during Bourbon Heritage Month? According to a consumer survey released today from the leading American spirits company, Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE: FO)], Americans believe that "Bourbon on the Rocks" best captures the heritage of Bourbon, "America's Native Spirit" as declared by the U.S. Congress in 1964. …more
August 24, 2009

Live Webcast Quenches Thirst of Knob Creek® Bourbon Fans

Deerfield Ill. - August 24, 2009 - Knob Creek® Bourbon offers fans and Stillhouse members a behind-the-scenes-look at the Super-Premium Bourbon through a live webcast Tuesday, September 1, at www.knobcreek.com/webcast. Knob Creek is many things: the world's number one Super-Premium Bourbon, a small batch Bourbon credited with starting the category, and right now, completely out of supply. To kick off Bourbon Heritage Month, the interactive online event will divulge what makes Knob Creek so unique and popular that its supply has run dry until November of this year.…more
August 21, 2009

Laphroaig® Single Islay Malt Scotch Introduces New 18-Year-Old Expression

Deerfield, Ill. - August 21, 2009 - Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE: FO)], the leading American spirits company, and Laphroaig® Single Islay Malt Scotch, the world's No. 1 selling Islay whisky, will add to its portfolio with the launch of Laphroaig® 18 Year Old. The new expression is made in limited quantities each year and will replace Laphroaig® 15 Year Old this fall. …more
August 20, 2009

Hornitos Rides Into Dallas Cowboys' Famed Stadium

Deerfield, Ill. - August 20, 2009 - Adding a kick to the upcoming football season, the recently constructed Cowboys Stadium is proud to show off their new fan favorite, The Cowboyrita: a premium blended margarita made with 100 percent blue agave Hornitos™ Reposado Tequila. Available at all Cowboys Stadium events during the 2009-2010 season, the Cowboyrita is ready to add a bit of mischief to game-time. …more
August 18, 2009

Beam Global Spirits & Wine Toasts the Holiday Spirit with Off-Premise Merchandise

Deerfield, Ill. - August 18, 2009 - Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE:FO)], the leading American spirits company, is gearing up to help consumers entertain at home this holiday season with recipes, holiday-themed packaging, point-of-sale displays and gift sets.…more
August 18, 2009

Tres Generaciones® Divulges Tequila Cocktail Fit For A President

Deerfield, Ill. - August 18, 2009 - The most ordered cocktail in the world* has a fan in the White House. This past weekend, President Barack Obama enjoyed Tres Generaciones® Tequila, the finest triple-distilled tequila brand, in his "Tres Margarita" on a recent trip to Macayo's Restaurant in Phoenix, Ariz.. As seen in The Washington Post, the "Tres Margarita" includes Tres Generaciones® Plata Tequila, brandy and triple sec. …more
August 12, 2009

Cruzan® Rum Celebrates Its Caribbean Heritage Through New Advertising Campaign

Deerfield, Ill. - August 12, 2009 - Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE: FO)], the leading American spirits company and Cruzan® Rum, the fastest-growing rum brand among the top five brands in the U.S., today announced a new advertising campaign that showcases the U.S. Virgin Island of St. Croix, its people and the legendary rum that has been made there since the 18th century. The Legendary Rum of St. Croix campaign reflects the liveliness and vibrancy of the Caribbean and reminds legal purchase age consumers that Cruzan is a handcrafted, premium, quality rum that has been made there for generations.…more
August 4, 2009

Beam Global's Scotches and Bourbons Bring Home Gold

Deerfield, Ill. - August 4, 2009 - Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE:FO)], the leading American spirits company, is pleased to announce the receipt of four gold medals and the "Best in Class" distinction at the 2009 International Wine & Spirits Competition. Laphroaig® 10 Year Single Islay Malt Scotch Whisky, Laphroaig® 10 Year Cask Strength Single Islay Malt Scotch Whisky, Laphroaig® 25 Year Single Islay Malt Scotch Whisky and Baker's® Kentucky Straight Bourbon all received top honors. …more
July 29, 2009

Tres Generaciones® Tequila Honors John Leguizamo With The COA Award For His Outstanding Contributions To Latino Filmmaking

Deerfield, Ill. - July 29, 2009 - In conjunction with the New York International Latino Film Festival, (NYILFF) and as part of its on-going support to promote the vibrant force of Latino cinema, Tres Generaciones® Tequila, the finest triple-distilled tequila brand, will honor talented actor, producer and director John Leguizamo with the COA Award, an award created to recognize outstanding achievements in the Latino filmmaking industry. Tres Generaciones® Tequila Brand Ambassador Jaime Salas and Elizabeth Gardner and Calixto Chinchilla, co-directors of the NYILFF will present the COA Award to Leguizamo on July 29th at 7:00 p.m. in the Clearview Chelsea Cinemas during the screening of his new movie "Where God Left His Shoes" which will be shown as part of the NYILFF activities. …more
July 24, 2009

Cruzan® Black Strap Named Top Rum at the 2009 New York Spirits Awards

Deerfield, Ill. - July 24, 2009 - Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE:FO)], the leading American spirits company, is proud to announce that Cruzan® Black Strap took top rum honors at the 2009 New York Spirits Awards (NYSA). The premium rum was awarded the "FDR Award," named for President Franklin Delano Roosevelt, who actively supported and endorsed the repeal of Prohibition. …more
July 7, 2009

Nine-Year Aging Requirement Amidst Robust Demand Causing Knob Creek® Supply Shortage

Deerfield, Ill. - July 7, 2009 - With double-digit growth fueling demand far exceeding early 2000 forecasts, Knob Creek® has reached a temporary shortage. The nation's top-selling Super-Premium Bourbon requires a nine-year, four-char barrel aging process that sets it apart from the rest - as evident by its loyal customer base. The next batch of Knob Creek will be readily available again starting this November.…more
July 6, 2009

Southern Wine & Spirits of America Appoints Tim Condron Vice President Of Sales And Marketing

Deerfield, Ill. - July 6, 2009 - Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE:FO)], the leading American spirits company, and Southern Wine & Spirits of America, Inc. (Southern), the nation's leading wine and spirits distributor and control state broker, are pleased to jointly announce the appointment of Tim Condron to Southern Wine & Spirits as Vice President Sales & Marketing for the Beam Global portfolio. Condron joins Southern from Beam Global where he most recently served as Group Vice President of National Accounts and Sales Strategy. …more
June 30, 2009

Cruzan® Single Barrel Estate Rum Named Best Aged Rum at 2009 International Review of Spirits

Deerfield, Ill. - June 30, 2009 - Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE:FO)], the leading American spirits company, is proud to announce that Cruzan® Single Barrel Estate Rum earned the highest ranking in the "Aged Rum" category at the Beverage Testing Institute?s 2009 Interview Review of Spirits. The premium rum scored the highest ranking in the category with a score of 96 out of 100 and received a Platinum medal. …more
June 29, 2009

Canadian Club® Whisky Waves the Flag with Special Promotion

Toronto, Canada - June 29,2009 - Canadians may be known for their humble demeanors, but this coming Canada Day, there will be a lot more flags getting waved, courtesy of Canadian Club Whisky. …more
June 26, 2009

Jim Beam® Closes Out "Beam Rocks"Concert Series With The Hold Steady At The Ritz Ybor In Tampa On July 2

Deerfield, Ill. - June 26, 2009 - Jim Beam®, the world's No. 1-selling Bourbon, will present "Beam Rocks," an exclusive concert series, on Thursday, July 2, at the RITZ Ybor, in Tampa, Fla. Beam Rocks Florida will feature The Hold Steady, a Brooklyn-based rock band that has won critical acclaim through great live performances, four studio albums and the live album/DVD documentary "A Positive Rage," which earned a four-star review from Rolling Stone magazine. Doors open at 7 p.m. …more
June 24, 2009

Jim Beam® Bourbon "Toasts The Troops" At Airports Nationwide With Operation Homefront

Deerfield, Ill. - June 24, 2009 - Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE:FO)], the leading American spirits company, and Jim Beam® Bourbon, the world's number one selling Bourbon, are proud to support Operation Homefront® through military channels and with Bethesda, Md.-based HMSHost, a leading provider of food, beverage and retail services in travel venues worldwide. Jim Beam is continuing its relationship with Operation Homefront for a second year, expanding the program to give travelers at 69 airports across the country the opportunity to support our troops.…more
June 23, 2009

Beam Global Spirits & Wine Acquires Effen® Vodka

Deerfield, Ill. - June 23, 2009 - Beam Global Spirits & Wine, the premium spirits business of Fortune Brands (NYSE: FO), today announced it has acquired the EFFEN® Vodka brand from the Sazerac Company, Inc. EFFEN, named after the Dutch word for smooth, is a super-premium brand produced in Holland with a patented distillation process. …more
June 23, 2009

Tres Generaciones® Tequila Introduces "The Coa Award" Created To Honor the New Generation of Latino Filmmakers

Deerfield, Ill. - June 23, 2009 - As part of its on-going support to promote the vibrant force of Latino cinema, Tres Generaciones® Tequila, the finest triple-distilled tequila brand, announced today the introduction of the COA Award, an award created by the brand to recognize outstanding achievements in the filmmaking industry. In partnership with Ambulante, a non-profit organization that promotes a documentary culture in Mexico and around the world, Tres Generaciones® Tequila Brand Ambassador Jaime Salas and Ambulante founders Diego Luna and Pablo Cruz, will present the COA award to Mexican director and producer Natalia Almada at a private reception to be held tomorrow as part of the Los Angeles Film Festival activities. …more
June 22, 2009

Salute California's Firefighting Heroes By Snagging Specialty Bottles Of Jim Beam® Bourbon

Los Angeles, Ca. - June 22, 2009 - Pick up a bottle of Jim Beam® Bourbon and show your support for California firefighters; it's as easy as that. This summer, limited-edition bottles of Jim Beam - the world's No. 1-selling Bourbon - will help generate much-needed support for firefighters and their families. …more
June 17, 2009

Beam Global Applauds Launch of Congressional Bourbon Caucus

Deerfield, Ill. - June 17, 2009 - Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE:FO)], the leading American spirits company with the largest Bourbon portfolio, applauds today's launch of the Congressional Bourbon Caucus. Co-chaired by Congressmen John Yarmuth (KY-3) and Brett Guthrie (KY-2), the Congressional Bourbon Caucus is a bi-partisan group dedicated to maintaining and strengthening the Bourbon industry in the United States and educating other Members on the legislative and regulatory issues impacting the industry.…more
June 11, 2009

National Association of Drug Court Professionals Honors Beam Global with NADCP Ambassador Award

Alexandria, Va. - June 11, 2009 - The National Association of Drug Court Professionals (NADCP) and the National Center for DWI Courts (NCDC) today awarded the NADCP Ambassador Award to Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE:FO)], the leading American spirits company and industry leader in the battle against hardcore drunk driving. Robby Gordon, NASCAR® driver and team owner of the No. 7 Jim Beam® Toyota® car, was also honored with an Ambassador Award for his continued support of DWI Courts. Beam Global and Robby Gordon have partnered with NCDC since 2007 to bring national attention to the effectiveness of DWI Courts in addressing hardcore drunk driving.…more
May 27, 2009

Jim Beam Partners with Kid Rock and His 2009 Rock N' Rebels Tour To Launch Red Stag By Jim Beam

Deerfield, Ill. - May 27, 2009 - Red Stag by Jim Beam™, the all-new cherry-infused offspring of the world's No. 1 selling Bourbon announced today that it will partner with multi-platinum superstar, Kid Rock, as the headline sponsor of Kid Rock's 2009 Rock N' Rebels Tour, which will hit 25 cities across North America this Summer. Fifty cents from every ticket sold for Kid Rock's upcoming concert tour will be donated to Operation Homefront, a non-profit organization that provides assistance to America's military veterans returning home to their families.…more
May 19, 2009

Jim Beam® Announces Winner of 'Remake' Online Video Contest

Deerfield, Ill. - May 19, 2009- In just 75 seconds, Jeff Schmale and Chris Gorman of Bel Air, Maryland tickled the funny-bones of thousands of voters with their spoof titled "The Ant Party," taking home the grand prize in Jim Beam's® "The Remake" online video contest.…more
May 19, 2009

Salute America's Heroes By Snagging Specialty Bottles Of Jim Beam® Bourbon

Deerfield, Ill. - May 18, 2009 - This summer, limited-edition bottles of Jim Beam - the world?s No. 1 selling Bourbon - will help generate much-needed support for America's military, firefighters and their families. Wrapped with custom labels in support of Operation Homefront or the Terry Farrell Firefighters Fund, the specialty bottles will be available starting May 25, Memorial Day.…more
May 18, 2009

Strengthen Dad's Spirits Portfolio This Father's Day With Newly Released Ardmore® 30 Year Old Scotch Whisky

Deerfield, Ill. - May 18, 2009 - This Father's Day, with 401(k) statements still grim and the stock market volatile, make a "liquid" investment in your dad's happiness with a rare bottling of Ardmore 30 Year Old Single Malt Scotch Whisky. With only 1,428 individually numbered bottles produced exclusively for the U.S. market, Ardmore 30 Year Old is a special gift guaranteed to pay flavorful dividends for dear old dad.…more
May 13, 2009

Beam Global Spirits and Wine Shakes Up The Big Easy To Celebrate The Cocktail

Deerfield, Ill. - May 13, 2009 - Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE:FO)], the leading American spirits company, will join Tales of the Cocktail, the premier cocktail and culinary festival that celebrates the history and culture of dining and drinking in New Orleans, July 8 - 12. As sponsor of seven events, Beam Global's brand ambassadors will descend on New Orleans for a week of cocktails, cuisine and culture. "Being a part of the Tales of the Cocktail's week-long celebration gives us a tremendous opportunity to showcase our brands and toast the industry," said Bill Newlands, president of Beam Global's U.S. Business. "Events like these get to the heart of what our BEAMERICA platform is all about - doing business smarter, faster, better and showing the industry why we are truly the 'Great American Spirits Company.'"…more
May 11, 2009

Tres Generaciones® Tequila Sponsors 2009 United States Bartenders' Guild National Cocktail Competition

Deerfield, Ill. - May 11, 2009 - Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE:FO)], a global leader in premium spirits, and Tres Generaciones® Tequila announce their sponsorship of the 2009 United States Bartenders' Guild (USBG) National Cocktail Competition in San Francisco on May 12. The members of the USBG will share their cocktail wisdom and compete to be anointed "Best Bartender in America" with the Tres Generaciones line of super-premium tequilas, which includes triple-distilled plata, reposado and añejo tequilas. …more
May 1, 2009

DeKuyper® Extends Popular Shot Product Line With Three New Flavors

Deerfield, Ill. - May 1, 2009 - Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE:FO)], the leading American spirits company, and DeKuyper®, the best-selling line of cordials and liqueurs in the U.S., announce three new flavors for the recently introduced DeKuyper® Burst Bar Shots product line. In April 2009, Lemon Drop, Alabama Slammer and Sex on the Beach will join the lineup of Washington Apple, Red Headed Burst and Kamikaze flavors which first hit retailers' shelves and your favorite bars in August 2008. …more
April 29, 2009

Beam Global Spirits & Wine Commends NABCA for Supporting DWI Courts

Deerfield, Ill. - April 29, 2009 - Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE:FO)], the leading American spirits company and industry leader in the battle against hardcore drunk driving, recognizes and commends the recent endorsement by the National Alcohol Beverage Control Association (NABCA) of the National Center for DWI Courts (NCDC). NABCA, the latest organization to announce its support of NCDC and its 526 DWI Courts across the country, represents the interests of alcohol beverage control agencies for states whose jurisdictions directly control the distribution and sale of alcoholic beverages.…more
April 28, 2009

Sauza® Tequila Distillery Earns ESR® 2009 Certificate

Deerfield, Ill. - April 28, 2009 - Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE:FO)], the leading American spirits company, today announced that its Sauza® Tequila distillery was awarded the ESR® 2009 certificate (Empresa Socialmente Responsible) in recognition of its outstanding commitment to social responsibility. Awarded by The Mexican Philanthropy Center and The Social Responsibility Alliance, the ESR award recognizes the Sauza distillery?s educational and environmental accomplishments in the areas of quality of life, business ethics, community efforts and care and preservation of the environment.…more
April 28, 2009

Forget Carpe Diem; Hornitos Toasts 'Carpe Noctem'

NEW YORK - April 28, 2009 - The perfect companion for a night on the town, Hornitos™ Tequila enables revellers to experience "Mischieve" with a host of sinful concoctions created for adventurous night-crawlers, slated to roll out this month across the country. …more
April 24, 2009

Jim Beam® Bourbon Leads Campaign for Robby Gordon

Deerfield, Ill. - April 24, 2009 - Jim Beam®, proud sponsor of Robby Gordon, driver of the NASCAR Sprint Cup Series™ No. 7 Jim Beam Toyota®, is reviving its popular "Vote for Robby" campaign and is encouraging fans to vote Gordon into the NASCAR Sprint All-Star Race event on May 16 at Lowe's Motor Speedway. Last year's initiative resulted in Gordon coming in second to top vote-getter Kasey Kahne.…more
April 16, 2009

National Program Launches To Tackle Underage Drinking On College Campuses

Deerfield, Ill. - April 16, 2009 - The International Institute for Alcohol Awareness (IIAA) is pleased to announce the launch of Be WISE, a program aimed at curbing underage and problem drinking on college and university campuses. Be WISE involves all members of the college community in a collective effort to tackle the unique challenges of alcohol abuse in their communities. The program calls on university administration officials, faculty, parents, students, retailers and law enforcement to mobilize together to eliminate underage and problem drinking. …more
April 15, 2009

Beam Global Spirits & Wine Renews Exclusive Distribution Agreement with Glazer's Distributors

Deerfield, Ill. - April 15, 2009 - Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE:FO)], the leading American spirits company, and Glazer's Distributors, one of the country's largest distributors of wine, spirits and malt beverages, are pleased to announce the signing of a long-term agreement in Texas and Louisiana that builds on the current agreement in those two states. The agreement also supports the Beam Global BEAMERICA strategy through a performance-based approach aligning Beam Global's and Glazer's business priorities. …more
April 14, 2009

Red Stag By Jim Beam Brings Flavor To Bourbon Category

Deerfield, Ill. - April 14, 2009 - Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE:FO)], the leading American spirits company, and Jim Beam® Bourbon, the world's number one selling Bourbon, proudly launch Red Stag by Jim Beam™, a Kentucky Straight Bourbon Whiskey infused with natural flavors. The fresh, contemporary taste appeals to both longtime Jim Beam fans and new consumers who may not have previously considered the Bourbon category. …more
April 3, 2009

Courvoisier® Cognac Unveils New Truffle Range

Deerfield, Ill. - April 3, 2009 - Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE:FO)], the leading American spirits company, and Courvoisier® Cognac, one of the world's leading cognac brands, has launched a new decadent chocolate truffle range. Underlining the Courvoisier position of excellence, the gourmet treats are the result of a collaboration with Bissinger's® Handcrafted Chocolatier, one of the last handcrafted chocolate makers in the world. The range was launched at the Fancy Food Show, held in San Francisco in January 2009. …more
April 2, 2009

Canadian Club® Whisky Looking For The Next Big Star For "Damn Right Your Dad Drank It" Campaign: Could It Be You?

Deerfield, Ill. - April 2, 2009 - Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE:FO)], the leading American spirits company, and Canadian Club® Canadian whisky (CC™) one of the world's leading Canadian whiskies, has launched its "Damn Right Your Dad Hasn't Told you Everything" photo contest. Brand fans have the chance to be part of the popular "Damn Right Your Dad Drank It"™ advertising campaign by submitting their own photos for consideration. Photos should represent the theme, "Damn Right Your Dad Hasn't Told you Everything." The winning photo will have the chance to be featured in a national Canadian Club ad. Additionally, the winner will win a trip to Chicago for a "Weekend of Manliness."…more
April 2, 2009

Sauza® Tequila Serves Up A Margarita-In-A-Box

Deerfield, Ill. - April 2, 2009 - Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE:FO)], the leading American spirits company, and Sauza® Tequila proudly announce the launch of Sauza® Margarita-in-a-Box, the first boxed margarita cocktail made with real tequila to hit the market. Sauza Margarita-in-a-Box is a convenient and cost-effective way to celebrate at home without the effort of mixing or blending.…more
April 2, 2009

Beam Global Spirits & Wine and Russian Standard® Vodka Partner in Canada

Deerfield, Ill., and St. Petersburg, Russia - April 2, 2009 - Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE:FO)], a global leader in premium spirits and owner of Canadian Club® Canadian whisky and Russian Standard® Vodka, Russia's number one premium vodka, announce the commencement of distribution of Russian Standard® in Canada. Canada thus becomes the 12th international market where Beam Global will be the exclusive distribution partner of Russian Standard Vodka. …more
April 1, 2009

Beam Global Spirits & Wine and the Edrington Group Launch International Sales and Distribution Alliance

Deerfield, Ill., and Glasgow, Scotland, April 1, 2009 - Beam Global Spirits & Wine, Inc., and The Edrington Group today launched their new international sales and distribution Alliance. The Alliance spans 24 international markets and generates combined sales of more than US $1.5 billion Designed to simplify routes-to-market, the partnership brings both companies closer to customers and consumers across the globe…more
April 1, 2009

Call To The States: Establish 365 New Dwi Courts In Five Years To Battle Hardcore Drunk Drivers

Deerfield, Ill. - April 1, 2009 - Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE:FO)], the leading American spirits company and industry leader in the battle against hardcore drunk driving, and the National Center for DWI Courts (NCDC) today encouraged states to establish 365 new DWI Courts in five years. To commemorate Alcohol Awareness Month, Beam Global and NCDC have renewed their partnership in 2009 for the third year in a row to bring national attention to the effectiveness of DWI Courts in addressing hardcore drunk driving. …more
April 1, 2009

Mischieve With Hornitos Tequila

Deerfield, Ill. - April 1, 2009 - Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE:FO)], the leading American spirits company, and Hornitos Tequila, a member of the Sauza® family, today announced a new multimillion dollar campaign designed to engage consumers throughout the night. Hornitos created Mischieve to provide legal purchase age consumers with a good-natured, playful attitude and experience that consumers may find on their night out with Hornitos. …more
March 31, 2009

Beam Global Spirits & Wine Named Importer of The Year At 2009 San Francisco World Spirits Competition

Deerfield, Ill. - March 31, 2009 - Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE:FO)], the leading American spirits company, is pleased to announce its 28 medal wins at the 2009 San Francisco World Spirits Competition in addition to being named Importer of the Year. Beam Global's portfolio of brands took home an impressive 12 Double Gold medals and nine Gold medals. El Tesoro Platinum® swept the tequila category, winning "Best Tequila" and a Double Gold medal. Courvoisier® Exclusif™ tied for "Best Cognac" and also won a Double Gold medal.…more
March 30, 2009

Rare, Limited-Edition Whiskies Offer Alternative Investment Opportunities for Those Looking To Revitalize Their Spirits Portfolio

Deerfield, Ill. - March 30, 2009 - Beam Global Spirits & Wine, Inc. a global leader in premium spirits and a unit of Fortune Brands, Inc. (NYSE:FO), is offering whisky aficionados and investors two new limited-edition bottlings for their spirits portfolio - Laphroaig 25 Year Old and Ardmore 30 Year Old. With interest rates fluctuating and the stock market riskier than ever, Laphroaig and Ardmore are two uncompromising liquid assets worth exploring this year. Both expressions will be available nationwide beginning early April.…more
March 27, 2009

What Are Consumers Drinking And Where Are They Toasting?

Washington, D.C. - March 27, 2009 - As the stock market rides a rollercoaster, consumers are adjusting their spending habits in ways unseen in years. According to a survey released today, consumers are enjoying spirits as they take a break from the nightly news, and 88 percent of respondents see spirits as an affordable luxury. …more
March 18, 2009

Expert Brings New Juice to Cruzan® Rum Through Category Education

Deerfield, Ill. - March 18, 2009 - Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE:FO)], the leading American spirits company, and Cruzan® Rum, the fastest growing among the top five rum brands in the U.S., today announced the addition of Andrea Bearbower to the Cruzan family. Bearbower now serves as the Cruzan brand education manager. She will be working directly with consumers, trade partners and Beam Global?s sales teams teaching "Rumology," the science of what rum is and what differentiates Cruzan in the rum category.…more
March 16, 2009

Fortune Brands Appoints Matt Shattock CEO of Beam Global Spirits & Wine

Deerfield, Ill. - March 16, 2009 - Fortune Brands, Inc. (NYSE: FO) today announced the appointment of Matthew J. Shattock as chief executive officer of its Beam Global Spirits & Wine business. Shattock is a veteran leader in the consumer packaged goods industry who most recently led major business units of Cadbury Plc. His appointment is effective April 22, 2009.…more
March 11, 2009

Whisky DYC Celebrates its 50th Anniversary

Segovia - March 11, 2009 - Whisky DYC, one of the leading and most recognised spirit brands in Spain, celebrates its 50th anniversary this year. Today at the Palazuelos de Eresma distillery, DYC the first of a series of events: the launch of the book "50 years DYC, the success of a brand". The act was hosted by Manuel Cabañas, Managing Director of the DYC Distilleries; Rhona Martin, Marketing Director, Maxxium Spain, Domingo Asenjo, Mayor of Palazuelos de Eresma and Fernando Montañes author of the book. …more
March 5, 2009

Jim Beam® Bourbon Supports The Terry Farrell Firefighters Fund Through Expanded 2009 Sponsorship

Deerfield, Ill. - March 5, 2009 - Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE:FO)], a global leader in premium spirits, and Jim Beam® Bourbon proudly announce their renewed support of The Terry Farrell Firefighters Fund, which is committed to helping firefighting "brothers" across America. …more
February 18, 2009

Beam Global Celebrates World Cocktail Week with a Speak-Easy Toast in the Big Easy

Deerfield, Ill. - February 18, 2009 - Cheers to the Cocktail! In New Orleans, the city that truly knows how to throw a party, Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE:FO)], the leading American spirits company celebrates World Cocktail Week, May 6 - 13, with a toast to the history of the ever-changing American Cocktail. On Friday, May 8, in association with The Museum of the American Cocktail® (MOTAC) and MOTAC founding president Dale DeGroff, a speak easy-style cocktail reception will be held inside the Southern Food & Beverage Museum, at the Riverwalk Marketplace in New Orleans. Local restaurants will donate food, and specialty Beam Global cocktails will be served by local mixologists to give the reception an authentic New Orleans flavor. …more
February 16, 2009

Robby Gordon Is "Fired-Up" In San Diego

Deerfield, Ill. - February 16, 2009 - Robby Gordon, NASCAR driver of the No. 7 Jim Beam® Toyota®, is no stranger to firefighters and EMS workers; they watch over him every weekend at the races. This week, before competing in the California NASCAR Sprint Cup Series? race, Gordon will have an opportunity to show his appreciation when he makes a brief stop at the Firehouse World Expo convention in San Diego, Thursday, February 19. …more